There are certain things that just work when it comes to establishing yourself online.
In the current environment, there are lots of ways to achieve a good online presence. Luckily, they’re easily broken down in to 8 simple activities. Combined, they provide the building blocks for creating a strong presence out there.
Content is what makes the internet tick at the moment and if you’re not part of the game, you’re going to suffer from online anonymity for a long time.
Content comes in various different forms: blogs, eBooks, videos, pictures, infographics, podcasts, white papers, guides. The list is long. But you only need to produce the kind of content you think your audience will enjoy.
People love a good blog, or video, or infographic. In fact, they love anything that is vaguely interesting to them, something that will give them some sort of value, be it information or inspiration. If your content aims to benefit your audience, it will benefit you by increasing the traffic to your website.
Like content, social media is a key part of establishing yourself online. The trick is to go where your audience is. There’s absolutely no point having a Twitter account if all of your target audience uses Facebook and Pinterest. If you’re a B2C company, there’s little point sharing content on LinkedIn.
Check out your competition and see where they are getting the most engagement – likes, shared and re-tweets.
The way social media works – it’s all about sharing, interacting and engaging. Share your own content, share other people’s content and share other people’s social media content. A good rule of thumb is about a third of each – but seems to be changing.
Interact with people on social media, get involved in conversations: this increases the amount of people that see you online and boosts your digital presence.
A big factor of building an online presence is being consistent. You need to consistently:
- Post blogs. At least once a week.
- Update social media. At least a few times a day.
- Engage with people on social media: share, like, retweet. On a regular but consistent basis. Don’t share 10 posts one week but nothing the next two. Better to share a small number of posts regularly.
- Send emails (newsletters, promotions, new products, etc.). At least once a month.
What works today may not necessarily work tomorrow. The web is always changing. This is why optimising everything you do is key, and making sure you regularly update your content. Google changes how its search algorithm works on a regular basis. A small tweak can sometimes mean your website rank changes. Find out what changed and optimise your content so that it reflects that change and takes you back to where you were!