Firstly, despite what some will promise, getting onto page one of the major search is never guaranteed. However…
…if you use best practice techniques, you will give your website the best chance.
Oh, did we mention: it takes a little patience too!
Write for people, not robots
Ultimately, it is people that search for websites, not search engines.
And as the search algorithms become more complex and sophisticated in their understanding of human searches, the way they rank websites will become more human-centred.
Research long-tail keywords
Use commercial keywords instead of informational ones
People that search using the terms “Do I need…” or “how to…” are more likely to be looking for information and are therefore using informational keywords.
Searchers using language such as “submarine store in Liverpool” or “used yellow submarine” are far more likely to be looking to buy something.
Use alt text on images
Alt text, while being essential for accessibility, is also great for adding an extra bit of SEO.
Use Google Trends
Google Trends is a handy feature offered free by Google that lets you dig into popular search terms around the world.
Data released by Google shows the importance of local optimisation for search:
- Local searches lead to more purchases than non-local searches
- 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches
- 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same
- 4 in 5 consumers use search engines to find local information
- 72% of consumers who searched for local information on smartphones visit a store within 5 miles.
Social Media Optimisation (SMO)
Google recently announced that Tweets will now show up in Google searches.
And don’t forget social media pages and accounts already show up in searches.
Combine this with the 1.5 billion people that already use Facebook alone and the case for making use of social media to boost your digital presence is pretty clear.
Patience really is a virtue when it comes to search rankings.
As you produce more good content, link on social media and interact generally throughout the web, the search algorithms will gradually notice your site has more to offer and slowly bump you up the search rankings.
It might take a while to get that page one spot but using these tactics will definitely help you on the way to the podium.