Your website is truly beautiful. You’ve spent hundreds and thousands of pounds getting it to look just how you imagined it to be. You’re absolutely thrilled.
But your gorgeous website is worthless if it doesn’t have any traffic.
Design is important, but…
Too often, people get bogged down in the design of their website and forget about the importance of website visibility.
It’s true that a visually appealing and user-friendly website is important and helps convert visitors into buyers.
But it is also true that without visitors to your website you won’t have much of an online business.
No traffic = no sales
The simple fact of the matter is that a website with low levels of traffic doesn’t get many sales. You could be selling the best-smelling perfume in the world but if no one knows you’re selling it or can’t find it through searching, it’s useless.
It’s not like search engines can smell – yet.
If you think about it, it makes sense. The higher your visitor numbers, the more likely you are to have higher sales rates.
Let’s say ten percent of people that visit your website make a purchase. That would mean:
- 100 visitors = 10 sales
- 1,000 visitors = 100 sales
- 5,000 visitors = 500 sales
- 10,000 visitors = 1,000 sales
- 50,000 visitors = 5,000 sales
- 100,000 visitors = 10,000 sales
The numbers above are irrelevant: it’s the fact that a higher number of visitors = more sales. And what do more sales equal? More money for your business! Which ultimately means business growth!
Don’t take the backseat
Traffic must be driven to your website! You can’t expect to just flick a switch, have a brand new website, and have millions of people flocking to it. Even if you spent millions on its design and build.
You need to actively send people to your website. This all starts with Search Engine Optimisation (SEO) built into your website, most of which which should happen during the planning and build stage.
But you should not rely on just SEO to drive people to your website. You also need to make use of the tools at your disposal to raise the visibility of your website:
- Social media
- Using the right keywords
- SEO-optimised content
All of these tools are just one big taxi delivering people to your website.
Combined, they act to increase the visibility of your website, which increases the amount of traffic your website receives. Unlike in the real world, on the web the more traffic, the better!
A new website takes a while to work its way up the search rankings. Think about it, there are around a billion websites: Google isn’t going to notice yours straight away.
You can submit XML sitemaps to the search engines to give them a head start, but even so, you are still competing with many other websites.
But the more you upload content to your website, link back to it from social media, and find the right keywords for your business, the more traffic you will see. As Google realises your website has content that might be useful and interesting to searchers, you will move up the ranks.
Don’t expect to start seeing visitor numbers and sales go up straight away. Put time and effort into your website and you will see results.
Also ensure your website is built using the right platform and built the right way. We have rebuilt sites using WordPress and immediately seen a 50% increase in traffic.