Is your eCommerce Website ready for the Christmas rush? Part One

Take a look at h2o digital’s guide to ensuring that your website can handle those additional festive shoppers.

By Annie Parry

We all look forward to a break during the Christmas season, but that’s not easy when you run an eCommerce website.

With increased sales, staff holidays and delivery delays, you’ve got plenty to keep you occupied during the most wonderful time of the year—and that’s all before the Boxing Day sales!

So, what can you do to make sure your eCommerce site is ready for the holiday rush?

Give your customers a heads-up

 

 

 

Make sure to inform your shoppers of any holiday-related delays. This could be in the form of a banner or pop-up on the website or an email to existing customers. You can also give final shipping deadlines for items to arrive in time for Christmas.

By setting expectations in advance, you can avoid frustrated customers that leave negative reviews for unexpected delays.

Increase response times without increasing your workforce

 

 

While it may be tempting to take on additional staff to help with the busy season, this could be expensive.

New staff will need to be trained, and should ideally have experience in your day-to-day eCommerce before facing the festive rush. As seasonal staff only cover a temporary busy period, it may not be worth investing the time and money to train them.

Instead, give your customers speedy responses to their questions by adding a chatbot to your website. Through AI and machine learning, chatbots have been developed to be smarter and more helpful than ever.

Arm your chatbot with information about delivery dates and prices, gift wrapping, special offers, and holiday closing times. This will give your staff fewer enquiries to deal with, leaving them free to deal with more pressing tasks.

Take a break, but don’t take your eye off the ball

 

 

You deserve some time off over Christmas, but don’t get caught out by unexpected problems while you’re away.

Avoid this by setting up alerts for website issues and having them sent to your phone or email. If there’s a problem, you’ll be informed straight away. You can then action a timely solution rather than finding out too late.

Try not to obsess over the business, though. Give yourself time to relax!

Make sure your website puts customers first

 

 

It’s important to ensure that your website is user friendly. This is especially true during the busy Christmas period.

You should:

  • Keep your customers’ information safe with an SSL certificate
  • Optimise your website for all devices
  • Promote popular items or special offers on your homepage
  • Offer multiple payment options
  • Check that your hosting is able to handle higher traffic than usual

By streamlining the shopping experience, you’ll benefit from happy customers and increased sales.

ECommerce websites from h2o digital

 

 

h2o digital’s in-depth knowledge of eCommerce will make sure that your website is ready for anything the festive season has to throw at it (except for snowballs).

Our eCommerce websites increase traffic, drive sales, and provide a safe and reliable online shopping experience.

Get in touch to see how we can help you. Email us at hello@h2o-digital.com or call 0115 772 2073.

About the Author

Annie has worked for a range of independent businesses and start-ups, helping them set up, grow and improve procedures. She has an exceptional track record delivering high standards of client care, and has a passion for administration (yes you did read that correctly). She has qualifications in BSL, enjoys swimming, gardening and horror films.

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